WHAT IS A FAIR AND WHY SHOULD YOU PARTICIPATE IN THEM?
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December 2009 |
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Currently, specialty fairs that are geared towards a specific sector; examples of which are packaging, construction materials, metalworking, electronics, shoemaking and others and visitors of which are limited to those interested in the field bear great importance. more |
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THE CHARM OF TRADE SHOWS |
December 2009 |
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I haven’t been writing about my own business field for a while. Remember that the right trade shows chosen by participants which are well-organized enough in terms of relations among all parties involved are also the best marketing tools to serve our business needs. It’s also true that no better tool has ever been invented yet. It’s trade shows season now. more... |
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HOW TO MEASURE YOUR SUCCESS AT A TRADE FAIR?
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December 2009 |
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No matter what you do, you just need to plan it first. Then, you implement it, and evaluate the end results. This will lead to a more target-oriented management mentality on your part. The same goes for participating in a trade fair after which you should evaluate the outcome. more... |
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TRAINING OF YOUR BOOTH AREA PERSONNEL |
December 2009 |
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We are living in such a delightful country. Struggling with various minor details, I wonder what sort of agenda items some others are busy with. A new businessman in hotel industry had commented on the ongoing economic crisis lately, which soon became a front-page news item in the print media. He says, “I’ve started taking measures for saving purposes” - meaning that he would not use his private airplane and motor yacht for a while. God, spare our sanity! Anyway, let’s get back into our own business. more... |
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| HAVE YOU PREPARED YOUR TRADE SHOW BUDGET FOR THE NEW YEAR? |
December 2009 |
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I haven’t been writing about my own professional field for a long while, but I think it might be useful to give you a reminder on trade shows schedule for the coming year. Trade shows (those effectively organized, well-grounded and commonly recognized both by participants and visitors) have already produced significant and permanent results during such an economic crisis. more... |
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| WHAT SHOULD YOU DO AT A TRADE FAIR? |
December 2009 |
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As I had mentioned in one of my earlier column articles titled “Why Should Participate in a Trade Fair?”, we can consider such a trade event just as a marketing tool. The first rule of success is based on the correct use of this tool both by those people organizing the event and others participating in it. more... |
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| PRESS AND PUBLIC RELATIONS FOR TRADE FAIR PARTICIPANTS |
December 2009 |
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My column article was about “How to Budget Trade Shows?” last week. Our readers found it useful for their purposes, I hope. Expense items on press and public relations prior to and during the trade show constitute a significant portion of overall promotional expenses. more... |
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| HOW TO BUDGET TRADE SHOWS? |
December 2009 |
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A brief reminder on the subject from my earlier column articles: A well-prepared trade fair does not provide a display stand for participants, but it rather presents a great opportunity for them to market their products in a neutral zone. The prerequisite for your success is the responsibility of choosing the best fit trade show for your purposes. If you made the wrong choice, there would be a higher risk of losing your money, time, morale, and most importantly, your current customers in pursuit of prospective ones. more...
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