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TURKISH FAIR ORGANISERS ASSOCIATION PRESIDENT BÜLENT ÜNAL
What is a Fair and Why Should You Participate in Them?

Currently, specialty fairs that are geared towards a specific sector; examples of which are packaging, construction materials, metalworking, electronics, shoemaking and others and   visitors of which are limited to those interested in the field bear great importance.  Competition is fierce nowadays and companies must be  dynamic, flexible, creative, adaptive and up-to-date.


The Charm of Trade Shows

I haven’t been writing about my own business field for a while. Remember that the right trade shows chosen by participants which are well-organized enough in terms of relations among all parties involved are also the best marketing tools to serve our business needs. It’s also true that no better tool has ever been invented yet. It’s trade shows season now. Some hectic business activity is going on at well-established trade shows around – at those tested before, accepted worldwide by common mind and through great efforts, and always effective to provide significant opportunities for participants. People who have participated in such trade shows are very satisfied with the result. In this period of economic crisis, you can meet people who have a good run of business with their feet on the ground, and can also create new market opportunities vitally important for your business instead of waiting impatiently for nothing.


How to Measure Your Success at a Trade Fair?

No matter what you do, you just need to plan it first. Then, you implement it, and evaluate the end results. This will lead to a more target-oriented management mentality on your part. The same goes for participating in a trade fair after which you should evaluate the outcome. Given your initial purpose, we assume that you have already allocated a certain amount of your budget, time and energy into this area of work. So, you should definitely have some concrete knowledge after the analysis of end results. Such a knowledge will guide you in making your future decisions.